Beyond a Realm of Perfection — by Unknown on

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As the year starts to unfold, I share with you more of the work I have done in collaboration with Abdullah Rushdi (Founder of Cairo Fashi...

Channeling Gold for the New Year! — by Unknown on

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A new year usually marks the beginning of a new chapter; one that is met with such high anticipation and filled with expectations. With ...

Classically Stylish for Christmas — by Unknown on

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When it comes to Christmas, there is no such thing as cheesy. Shades of green, red and warm browns adorn decorations and outfits everywh...

Three Must-Try Items at The Fondue Pot — by Unknown on

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With the beautiful stylish ladies behind TFP It's been almost two years since I was first introduced to The Fondue Pot ; a new conc...

Daniel Hechter Promises New Trendy Collections at the Re-Launch Event — by Unknown on

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DH Cookie!  Yet another event to attend at Cairo Festival City. It seems that lately I am always at CFC for one reason or the other. ...

Boredom Strikes at the Cairo Fashion Festival — by Unknown on

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T he biggest fashion event of the year, Cairo Fashion Festival (CFF), took place yesterday at Cairo Festival City. This is the SECOND fe...

A blogger without a...blog?! — by Unknown on

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  Over the past couple of years, I had a front row seat to the fashion industry in Cairo. Something that I have always had passion for an...

Black & Gold At the Second Jumiaversary — by Unknown on

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For two years now, Jumia has stayed right on track with the fashionable crowd in Cairo. The e-commerce magnate definitely cemented the...

Spanish Designer Adolfo Dominguez to Open Store at Cairo Festival City — by Unknown on

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  I was at Cairo Festival City a couple of days ago checking out the opening of Topman store , when I came across another exciting franc...